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Showing posts with the label Marketing

Using QR Codes

Quick Response (QR) Codes became popular during the Covid Pandemic. They look like an ink splotch and  contain data that allow users to send a PDF or web page to their smartphones.  They easy to use since with smartphone cameras.  Place QR codes on brochures, business cards, and posters. Use them on marketing media to promote your blog or website. Read articles about QR  basics,   benefits , and popularity . Learn how to use QR codes for  marketing , payments , and  other applications. . Also see Egoditor's   Comprehensive Guide to QR Codes  and use Egoditor's  QR Generator  to create a QR Code...

Organizing Clients

The Coronavirus situation has forced everyone to consider their mortality and prompted many to create or update estate plans. Take advantage of this trend by reminding clients about the need for organizing their personal information and important documents. The benefits Include appreciative clients and referrals.  For more information, read articles about estate planning for digital assets , helping clients get organized , and planning while you can . 

Marketing Checklists

Grow your firm by using a checklist of  marketing activities to attract new clients and gain new cases from existing ones. Checklists help to prioritize tasks and overcome procrastination.  Click here for an article with marketing checklist marketing. And   click here   for an article with tips and resources for creating checklists.

Marketing Technology

In addition to using websites and LinkedIn, take advantage of blogging, tweeting and videos to market your professional services. Also, develop marketing plans and budgets, establish an online presence and regularly analyze whether your firm is reaching clients and prospects.  Click here for an article about ABA report about marketing in the Digital Age. And click here for an article about optimizing your website to attract clients using digital assistants.

Marketing Plans

A marketing plan provides a timetable for using marketing tactics like networking, publishing, and public speaking. Click here for a year-by-year plan for marketing professional services prepared by Larry Bodine, a marketing expert.